Introduction
Founded in 2005, Purity Brewing Co. has grown steadily over the years, expanding its beer range and investing in a state-of-the-art brewery in 2013. With a commitment to quality and innovation, Purity has become a respected name in the craft beer industry. As their business grew, so did the need for a reliable and engaging digital presence.
The Brief
Purity approached LemonTop with a specific challenge. Their existing website was becoming increasingly difficult to manage, and technical issues occasionally disrupted user experience. Additionally, they wanted to integrate their social media presence, particularly Facebook, to drive traffic back to the website and engage with a wider audience.
Our Approach
We began by conducting a thorough audit of the website. This allowed us to identify problem areas, streamline functionality, and create a plan for regular maintenance. By setting up a structured maintenance schedule, we ensured the website remained fully operational, secure, and up to date with the latest digital standards.
Once the site was stabilized, we focused on improvements. We added new features that enhanced usability, making it easier for visitors to explore Purity’s beer range, learn about the brewery, and discover upcoming events. Additionally, we optimized the website for mobile and tablet devices, ensuring a smooth experience for all users, regardless of how they accessed the site.
In parallel, we designed a custom Facebook app. This app created a seamless link between Purity’s Facebook page and their website, allowing fans to access up-to-date information, discover new beers, and learn about events directly from social media. The integration not only improved engagement but also helped convert casual social media visitors into loyal website users.
Outcome
As a result of our work, the Purity website now runs efficiently and reliably. Regular maintenance keeps the platform secure, while new features improve user experience and simplify content management for the brewery team. The Facebook app effectively bridges the gap between social media and the website, driving higher engagement and increasing visibility online.
Impact
Purity Brewing Co. now enjoys a digital platform that supports their business growth. The website acts as a central hub for information, marketing, and customer engagement. By combining ongoing maintenance, functional upgrades, and social media integration, we helped Purity maintain a professional online presence while freeing them to focus on brewing quality beers.
Conclusion
Through a combination of careful maintenance, feature enhancements, and social media integration, LemonTop ensured Purity Brewing Co. has a robust, future-ready digital presence. The website now reflects the brewery’s innovation and dedication, effectively supporting their continued growth in the competitive craft beer market.