Introduction
Birmingham-based Otherton Ales is a small, innovative brewery known for their collaborative brews with other local breweries. Consequently, they needed a visual identity that could represent their brand consistently across various platforms.
The Brief
Otherton Ales approached us to design a logo that could be used both on promotional materials and on pump clips for their collaboration beers. They wanted something that conveyed their unique identity while remaining adaptable to different contexts.
Our Approach
First, we explored Otherton Ales’ personality, values, and brewing style. This helped us understand the tone and character the logo needed to communicate. Next, we developed multiple design concepts, experimenting with typography, iconography, and style to ensure the logo was bold yet versatile.
After feedback from the team, we refined the preferred concept to produce a final logo that was clean, recognisable, and adaptable. In addition, we ensured it would work effectively at different scales and on various mediums, from print to digital.
Outcome
As a result, Otherton Ales received a professional and distinctive logo that enhances their branding across all touchpoints. The logo now appears on promotional materials, collaboration pump clips, and other marketing assets, providing a cohesive and memorable identity.
Impact
Ultimately, the new logo helped Otherton Ales stand out in a competitive craft beer market. It not only strengthened their brand recognition but also supported the success of their collaborative projects with other breweries.