Newcastle Distillery Co - Newcastle Gin - Case Study
The Challenge:
Rebrand the entire spirits range to create a set of coherent gin bottle label designs, whilst ensuring that the brands key elements were not lost and the branding had shelf presence on a crowded bar shelf.
The Solution:
Newcastle Distillery Co had elements within their current branding that both ourselves and the client knew were key to the redesign, therefore, the task was to give these the presence they deserved without any distraction.
We achieved this by keeping everything that worked with their current brand design and dropping everything that didn’t – simplifying the brand and bringing it up to date with a simplistic, modern design to compete with competitor brands on a crowded bar shelf.
Official Quote
Lemon Top were a pleasure to deal with, they made a complex process simple, and the results were effective, to the point, and swiftly delivered. I would highly recommend them and we will use them again for any future Newcastle Distillery design work.
Unofficial quote
All in all I’m @&$!^~% fed up with gin and the idiots that surround the industry, in contrast it was an absolute pleasure dealing with you guys and we will happily recommend you in the future. You will have to come up to Newcastle for a beer or a gin in the run up to Christmas.
