As well as the very large beer brands under the UK arm of the Molson Coors mantle – like Staropramen, Madri, Carling, Miller, Coors, Caffreys – it owns a lot of small chains and pubs in London and beyond. Quite a few of these outlets have their own-label beers brewed in collaboration with the likes of Sharps, Cobra etc and therein lies the real challenge. Every badge and pump clip had to feel like it belongs in the premises, and whether that badge design reflected the hanging sign outside; the unusual history of the establishment or, indeed, elements from the style of the pub itself… everything was taken into careful consideration.
Each badge has its own distinct challenge. Whether it’s within strict guidelines or we have free rein to come up with something funky. The most important thing is producing designs that the client, one of the biggest beverage companies in the world, are very happy with. And if we can frequently satisfy a global corporation then we’re sure we can do the same for you.
The results have been, and will continue to be, wide ranging. From the monochrome ornateness of The Grafton, through the retro-arcade stylings of Four Quarters to the cheeky use of negative space for the Fox & Firkin.