MMI-UK Case Study

MMI-UK, manufacturers of automotive and HVAC heat exchanger assembly and tooling projects based in Newton Aycliffe came to us in need of a full rebrand and new website. Their logo at the time was very detailed – showing a specific part of the fabrication process as part of the design – but as such it didn’t fill the needs of a modern logo, i.e. one that has strong elements that act as a brand flag on social media and aid recognition.

The company required a mark that featured their initials but which also represented their area of expertise.

MMI-UK also requested a brand new website to complement their new identity.

The Solution

We provided many different solutions – with the preferred design looking like a section of intercooler fin while also detailing the two M’s of the company’s name. The standard design of the logo – and that used for social media profile purposes – shows a gradient that signifies a cooling process.


As with any brand design project lots of research was undertaken in order for us to come up with a strong identity for MMI-UK and given the heat exchanger industry isn’t one we were overly familiar with then our research got a bit in-depth.

The Results

We created a bold visual identity that our clients are — not only incredibly proud of but are — using as an umbrella design with their brand offshoots utilizing the MMI/fan device but with different gradient palettes. The new website also sends out a message that MMI-UK are a strong, forward-looking company and more than comfortable in being at the cutting edge of their industry.

See the final products on their website.

LemonTop Creative

Biz Hub Tees Valley
Belasis Hall Technology Park
Coxwold Way
TS23 4EA
United Kingdom (UK)

Tel: 01642 969 222


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