Introduction
Littleover Brewery approached us to design a pump clip for their Apex Amber Ale. They wanted a design that would stand out on the bar and reflect the beer’s quality and flavour.
The goal was to create something bold, eye-catching, and consistent with the brewery’s overall brand identity.
The Brief
The brewery needed a pump clip that could easily attract attention in a busy pub environment.
It also had to reflect the amber ale’s rich, smooth character and give customers a sense of its taste before they tried it.
The design had to be consistent with Littleover Brewery’s other branding elements and fit well with existing pump clip shapes.
The Design Approach
We focused on warm, amber tones to visually represent the beer’s colour and rich flavour.
A simple yet strong layout highlighted the beer’s name and the brewery logo for instant recognition.
We incorporated subtle design details to make the clip feel premium, but still approachable and easy to read from a distance.
The final design balanced visual appeal with clarity, ensuring it worked well in different lighting conditions in pubs.
Production and Finishing
We produced the artwork in print-ready formats suitable for high-quality pump clips.
Durable materials were chosen to withstand handling and keep the clip looking fresh over time.
Close attention was paid to colour accuracy to match the amber ale’s characteristic hue.
The Outcome
The Apex Amber Ale pump clip stood out on bars with bold colours and clear branding.
It attracted customer attention, encouraged trial, and reinforced Littleover Brewery’s premium yet approachable image.
The design also provided a flexible template for future beers, making new pump clips faster and easier to produce.