Lairgforest Case Study
The Challenge:
We were tasked with creating a brand that didn’t just clean — it sparkled with personality.
The client, based in Hong Kong, was launching a new range of household cleaning products. But they didn’t want to look like just another name in the aisle. They had a clear direction: no cold blues, no sterile greys, and definitely no clinical clichés.
They wanted something bold. Uplifting. Fun. A brand that made people smile — even while scrubbing the sink.
It had to stand out on every level. Whether sitting on a supermarket shelf, featured in an online ad, or being pulled from under the kitchen sink, it needed to feel alive with energy and charm.
More than just aesthetics, the brand had to reflect the spirit of Hong Kong. Not the postcard version — but the real, vibrant, messy, colourful city. Neon lights. Late-night markets. Layers of culture. The rhythm of movement. The heat of a thousand stories happening at once.
That’s what we needed to bottle — and brand.
THE SOLUTION
The client expressed a clear desire for a logo “in British emblem style.” They wanted something that carried a sense of tradition, heritage, and strength, while still feeling fresh and relevant to today’s market. To bring this vision to life, we created a distinctive illustration of a heraldic knight, complete with British lions proudly displayed on the horse’s smock. This instantly gave the design an air of authenticity and historical richness.
To balance the traditional illustration, we paired it with a bold, modern logotype. This combination allowed the brand to bridge old-world elegance with contemporary appeal, making it suitable for both heritage-focused and forward-looking audiences.
On the products themselves, we went beyond the logo to create packaging that felt vibrant and sensory. We incorporated bold bursts of natural ingredients, strategically placed to draw the eye and suggest freshness at first glance. These visual explosions not only emphasised the use of natural components but also helped convey the fragrance, vitality, and purity of the products.
By blending a refined emblem with lively, ingredient-focused imagery, we created a visual identity that told a complete story — one of quality, heritage, and the invigorating power of nature.