Who needs Brand Guidlines?
All businesses, from SMEs to global giants such as Apple, need a set of Profesional Brand Guidelines to ensure that no matter where your branding appears, it is consistent and regulated, and people know there’s a correct way to display it.
Personalty and philosophy of your brand.
Make sure they are easy to use and understand, not too restrictive but disciplined enough to maintain an identity you are proud of. Above all remember that the aim of the Brand Guidelines is to create a unique and unified presence for the personalty and philosophy of your brand.