showcasing: brand development • creative design • illustration • typography
- BRAND DEVELOPMENT
- CREATIVE DESIGN
- SOCIAL MEDIA
Discover Brightwater is a programme of events, projects and activities that over the next couple of years will restore, reveal and celebrate life around the River Skerne. They aim to get the whole community involved, learning about the history of the area, as well as getting involved in the clean-up and regeneration of what is a beautiful part of our glorious countryside. We were delighted to be able to create the advertising, marketing and social media for Discover Brightwater, promoting it throughout the local community.
Bright, bold and colourful was the order of the day for all of the promotional material. We were confident that the colourful imagery and photography we used would portray the fun and excitement that would be abundant throughout all the projects and events. Using these alluring images to illustrate the huge range of activities meant we didn’t have to rely on swathes of editorial or big typographic listings. We opted to be bold and simple in our approach with an eye-catching and visually appealing range of material. This approach was carried out in everything from posters and signs through to advertising and social media.
Brightwater were delighted with what we had created and were excited to have been presented with such an eye–catching and engaging range of promotional material, advertising and social media.
Through the adventures of Terry and Brenda, our illustrated mascot designs for Brightwater, we appealed to all ages and engaged with families, encouraging them to explore and discover all the great things the Brightwater area has to offer.
From the beautiful imagery and photography, through to the engaging and inspiring social media posts, everything had been seamlessly brought together to create a fun and friendly campaign.