Brupaks discovery
The Challenge
Brupaks, a well-known name in the homebrewing and craft brewing supply industry, came to us with an exciting — but high-stakes — brief. The company was preparing to celebrate its 25th anniversary. This was more than just a date; it marked 25 years of supplying brewing kits and ingredients to both hobbyists and professional brewers.
Naturally, they wanted to make this milestone count. For Brupaks, it was a chance to honour their legacy, celebrate their journey, and reaffirm their position in the industry. At the same time, it was an opportunity to reach a younger audience and reinvigorate brand loyalty among long-time customers.
To do this, they planned a limited-edition product range. This would include bold new packaging, custom t-shirt designs, and special anniversary glassware. All items needed to feel part of a cohesive visual identity. Yet, each one also had to stand out on its own.
In short, our task was clear but ambitious: create a unified, eye-catching collection that celebrated Brupaks’ past — while also looking confidently toward the future.
THE SOLUTION
LemonTop brought Brupaks’ collaborative brew to life through a bold, distinctive design. From the outset, we aimed to create something that felt both premium and personal. As a result, we developed custom illustrations with intricate, hand-crafted details. Each element felt intentional, rich with character, and visually unique.
These illustrations weren’t just decorative. Instead, they told a visual story — one that reflected Brupaks’ long-standing reputation for quality and craftsmanship in the brewing world.
At every stage, we worked closely with the Brupaks team. This ensured the creative direction stayed true to their established brand identity. To support this, we chose a colour palette centred on multiple shades of green. Not only did this tie back to Brupaks’ core branding, but it also helped create a fresh, cohesive look.
In the end, the design stood out — both on shelves and online — while staying true to the heart of the Brupaks brand.
THE RESULTS
In addition to designing the sophisticated can artwork and brew kit packaging for Brupaks’ 25th anniversary, LemonTop was also asked to expand the visuals into promotional and merchandise materials. This next phase of the project aimed to amplify the celebration across both digital and physical touchpoints.
To begin with, we created a complete set of social media images and engaging posts. These were designed to build excitement in the lead-up to the anniversary. Each asset was carefully crafted to reflect Brupaks’ identity. We used the same distinctive colour palette and intricate illustration style as the core designs, ensuring visual consistency across all platforms.
Beyond digital promotion, we also developed exclusive t-shirt designs. These gave fans and customers a fun, wearable way to mark the occasion. Not only did the shirts act as meaningful souvenirs, but they also served as walking advertisements — helping to spread the Brupaks anniversary message far and wide.
Response
We take immense pride in having played an integral role in celebrating Brupak’s outstanding accomplishment. Being part of their journey and contributing to their success has been an incredibly rewarding experience for our entire team. This milestone not only reflects Brupak’s dedication and hard work but also inspires us to push the boundaries of creativity and innovation in our collaboration.
As we reflect on this achievement, we eagerly anticipate the opportunities ahead to deepen our partnership. We are enthusiastic about the prospect of designing cutting-edge solutions tailored to Brupak’s evolving needs and goals. Our commitment to excellence and shared vision will continue to guide our efforts as we work side by side, creating impactful results and driving continued growth.
We look forward to building on this foundation, exploring new ideas, overcoming challenges together, and celebrating many more successes in the future. The journey with Brupak is just beginning, and we are excited to see what we can achieve together in the years to come.