Introduction
Brown Ales is a craft brewery based in Chesterfield. They recently approached LemonTop Creative to design eye-catching pump clips. These pump clips were for their new range of beers.
Their goal was to create a unique design that would help their new beers stand out in pubs and bars. The pump clips needed to grab attention and make the beers memorable.
LemonTop designed a distinctive clapper board-shaped pump clip. This unique shape set Brown Ales apart from other breweries.
About Brown Ales
Brown Ales is a growing craft brewery with a passion for quality brewing. Their new beers aimed to expand their presence in local markets.
The brewery needed strong branding tools to launch the new beers successfully. Pump clips are crucial in the UK market as they represent the beer directly at the point of sale.
Project Objectives
The main objectives for this project were:
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Design unique and memorable pump clips for Brown Ales’ new beers.
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Use a distinctive shape to stand out on crowded bar counters.
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Support the launch of the new beer range with impactful branding.
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Create a design that would be scalable for future batches.
Design Approach
Unique Clapper Board Shape
The biggest challenge was to create a pump clip that was different from the typical rectangular or oval shapes.
LemonTop proposed a clapper board shape, inspired by classic film production equipment. This shape is visually striking and fits well in pub environments.
The shape also reflects creativity and craftsmanship, traits Brown Ales wanted to communicate.
Bold, Clear Graphics
The design features bold typography and strong colours to ensure legibility from a distance. The pump clips needed to be instantly recognisable even in dim pub lighting.
Each beer in the range received custom artwork that matched its unique flavour profile and style.
Brand Consistency
While the shape was new and innovative, we kept brand elements like the Brown Ales logo and colour palette consistent.
This balance helped existing customers recognise the brand, while attracting new drinkers with fresh visuals.
Initial Small Batch Production
Brown Ales wanted to test the new beers with customers first. So, the initial pump clips were produced in small quantities.
LemonTop ensured these small runs met quality standards, with print finishes that stood up well in pub environments.
Ongoing Design and Print Support
After the initial trial, Brown Ales expanded their beer range. LemonTop designed pump clips for the second batch of beers.
We also reprinted the original pump clips to maintain a consistent look across all products.
This ongoing partnership helps Brown Ales maintain strong brand presence as they grow.
Technical Considerations
The pump clips were designed with practical use in mind. The clapper board shape fits standard pump clip holders and is easy for bar staff to change.
We chose durable materials and high-quality printing techniques to ensure longevity. The pump clips resist wear, moisture, and fading.
Impact and Results
Increased Visibility
The unique pump clip shapes helped Brown Ales’ beers stand out on busy bar counters.
Pub-goers quickly noticed the new designs and became curious about the new beer range.
Positive Customer Feedback
Both pub owners and drinkers praised the distinctive pump clips. The bold design and unique shape made a strong impression.
Sales Growth
Since the launch, Brown Ales has seen increased sales of their new beers. The pump clips played a key role in attracting first-time buyers.
Strengthened Brand Identity
The new pump clip design reinforced Brown Ales’ position as a creative and quality-focused craft brewery.
Why Choose LemonTop Creative for Pump Clip Design?
LemonTop Creative specialises in packaging and branding for craft breweries. We understand the importance of pump clips in the UK beer market.
Our team combines creativity with practical knowledge of production and materials. We deliver designs that look great and perform well in real-world settings.
For Brown Ales, we created a unique solution that met their launch goals and helped them grow.
Conclusion
Brown Ales wanted a fresh way to launch new beers. LemonTop Creative delivered with a standout clapper board-shaped pump clip.
The design helped their beers get noticed, boosted sales, and strengthened the brand.
If you are a brewery looking for distinctive pump clip designs that make an impact, LemonTop Creative can help.