Introduction
Purity’s Bottleshack is a passionate craft beer shop. Run by beer lovers, they take pride in offering customers not just great beer but also knowledgeable, friendly service. Their selection features outstanding craft beers from the UK and around the world.
They wanted to extend this passion online by selling their beers through an e-commerce website. Purity’s Bottleshack needed a platform that was easy to manage, flexible, and mobile-friendly to capture customers wherever they are.
LemonTop Creative was chosen to deliver a custom e-commerce solution that would help them grow their business digitally while maintaining their customer-first ethos.
About Purity’s Bottleshack
Based on genuine enthusiasm for craft beer, Purity’s Bottleshack prides itself on offering beers that make people happy. Their knowledgeable staff enjoy sharing their passion with customers, providing recommendations and stories behind every bottle.
Their selection spans local UK breweries as well as international craft beers, ensuring a diverse and quality offering.
The Challenge
Purity’s Bottleshack’s goal was clear: launch an online store that mirrored their in-person customer experience. However, there were several challenges:
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Creating an intuitive e-commerce platform suitable for a varied product range.
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Managing real-time stock levels to avoid selling unavailable products.
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Offering flexible shipping options, including postage and in-store collection.
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Ensuring the website performed flawlessly across all devices, especially mobiles and tablets where many customers browse.
Our Approach
Understanding Customer Needs
Our first step was to understand Purity’s Bottleshack’s customers and how they shop. We learned that many prefer to browse on the go via their phones or tablets.
Designing for Mobile
We prioritised responsive design to guarantee smooth browsing and buying experiences across all screen sizes.
Flexible E-Commerce Platform
We built the site on a robust e-commerce CMS that supports:
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Easy product management and stock tracking
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Multiple shipping and collection options, customizable by the shop
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Secure payment processing
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Order management dashboards for staff
User Experience Focus
We designed clear product pages with detailed descriptions and visuals. We added filters and search features to help customers find their favourite beers quickly.
Integration and Testing
The site was thoroughly tested on various devices and browsers to ensure seamless performance.
Features
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Optimised Design: Fast loading and easy navigation on phones and tablets.
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Stock Management: Real-time stock updates prevent overselling.
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Shipping and Collection: Customers can choose delivery or local pickup.
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Secure Checkout: Multiple payment gateways ensure safe transactions.
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Customer Accounts: Repeat customers can manage orders and preferences easily.
Results
Since launch, Purity’s Bottleshack has successfully grown their online sales. Customers appreciate the convenient mobile shopping experience. The shop benefits from streamlined stock and order management, reducing errors and improving service speed.
The new platform also opens opportunities for marketing campaigns and loyalty programs, helping build a stronger community around their craft beer passion.
Conclusion
LemonTop Creative helped Purity’s Bottleshack move confidently into the digital marketplace with an e-commerce solution tailored to their needs. The site’s mobile-first design and flexible features support both customers and staff, ensuring the business can grow sustainably online.