Introduction
Billingham Kitchens is a new venture. It comes from a team behind one of the top home improvement companies in the North East of England. They specialize in kitchen design and installation. Their focus is on quality and high standards.
Recently, they gave their showroom a fresh exterior makeover. Alongside this, they wanted a website that matched their premium image. They needed a site that was modern and easy to update. Plus, it had to promote their business well.
LemonTop Creative was asked to help. Our task was to build a website that reflected their brand and helped attract new customers. This case study explains how we approached the project, what we delivered, and the results Billingham Kitchens achieved.
About Billingham Kitchens
Billingham Kitchens offers bespoke kitchen designs and home improvement services. They serve customers in the North East of England. Their team prides itself on craftsmanship and customer care.
The company’s showroom is lavish and inviting. It provides customers with an opportunity to experience their kitchen designs first-hand. The team knew that their digital presence needed to reflect this quality. They wanted a website that could showcase their work and their showroom effectively.
The Challenge
Reflecting a Premium Brand
The main challenge was to design a site that looked and felt premium. It needed to communicate luxury and professionalism. At the same time, the site had to be approachable for everyday users.
Easy Content Management
Billingham Kitchens is a growing business. Their team wanted to manage the website content themselves. They needed a simple content management system (CMS) that didn’t require technical skills.
Showcasing the Showroom
The new showroom was a big investment. Therefore, the website needed to feature it prominently. It had to highlight the showroom’s style and encourage visits.
Consistency Across Media
The company already had print materials like brochures and business cards. These materials showed a consistent brand image. The website had to match this look and feel. It was important to keep a unified brand across all channels.
Our Approach
Discovery and Brand Understanding
We began with discovery meetings. These sessions helped us learn about Billingham Kitchens’ brand values and goals. We also reviewed their print materials and existing digital assets. This ensured the new website would fit seamlessly with their identity.
Planning the User Experience
Next, we mapped out user journeys. We focused on what potential customers want when they visit the site. We designed a clear sitemap that made navigation simple. The goal was to guide users towards key actions, like contacting the company or booking a showroom visit.
Designing the Visuals
Inspired by the showroom’s new look, our design team created a clean and elegant interface. We used:
-
High-quality images of kitchens and the showroom
-
Plenty of white space for a luxurious feel
-
Bold yet simple fonts for readability
-
Brand colours that conveyed trust and professionalism
Building the Website
We chose WordPress as the CMS. It offers flexibility and is easy for non-technical users. The development focused on:
-
Mobile responsiveness, so the site works on all devices
-
Custom post types for projects, testimonials, and news
-
Contact forms that encourage enquiries
-
Google Maps integration to help visitors find the showroom
Supporting Print and Branding
In addition to the website, LemonTop Creative worked on print designs. We created business cards, brochures, and signage. All designs aligned with the website to keep the brand consistent.
Training and Support
Once the site was ready, we trained the Billingham Kitchens team. We showed them how to update pages, add projects, and manage blog posts. We also provided detailed guides and offered ongoing support.
Features and Highlights
Showroom Section
The website has a dedicated showroom page. It features galleries and descriptions to showcase the space. Visitors can get a feel for the premium experience before visiting.
Project Portfolio
The portfolio section displays recent kitchen designs. Each project includes photos and client testimonials. This builds trust and demonstrates expertise.
Simple Navigation
Menus are clear and easy to use. They help visitors quickly find services, showroom info, and contact details.
Mobile Friendly
The site works perfectly on phones and tablets. This is vital because many users browse on mobile devices.
Blog and News
Billingham Kitchens can publish regular updates and design tips. This keeps the site fresh and helps with SEO.
Contact Options
Multiple ways to get in touch are available. There are enquiry forms and clickable phone numbers. These encourage visitors to make contact easily.
Results and Impact
More Traffic and Enquiries
Since launching, Billingham Kitchens has seen more visitors online. Enquiries have increased, and more people visit the showroom. The website plays a key role in attracting new customers.
Empowered Staff
The team can now update the site without outside help. This saves time and allows for quick marketing updates.
Stronger Brand Image
The site matches the look of print materials. This unified branding boosts customer confidence.
Better User Experience
Users find the site easy to navigate. The clear design and contact options improve their journey.
Challenges and Solutions
Balancing Style and Usability
It was tricky to create a luxury feel without complicating navigation. We tested designs with users and adjusted accordingly. The final design feels premium but remains simple to use.
Aligning Print and Web Branding
Keeping branding consistent took teamwork. We worked closely with the Billingham Kitchens marketing team. This ensured all designs, digital and print, looked cohesive.
Training the Team
Some staff had limited digital skills. We tailored training to their needs and followed up with extra help. This built confidence and skills for site management.
Lessons Learned
-
Understanding the brand early is essential. It guides all design choices.
-
Simplicity is key, even for luxury brands. Clear design helps users.
-
Training clients ensures they can maintain their sites easily.
-
Consistent branding builds trust across channels.
-
Ongoing support improves client satisfaction and project success.
Future Plans
Billingham Kitchens plans to grow their online presence by:
-
Adding e-commerce features for kitchen accessories.
-
Offering virtual tours with 3D or VR technology.
-
Launching SEO campaigns to attract more local traffic.
-
Integrating social media to boost engagement.
Conclusion
The new website is a major step forward for Billingham Kitchens. It captures their brand’s quality and style while being easy to use. The project shows how good design and technology can work together.
With LemonTop Creative’s help, Billingham Kitchens now has a digital platform that supports growth and customer engagement. Alongside coordinated print materials, the brand stands strong across all customer touchpoints.
This case study highlights how careful planning, collaboration, and user-focused design lead to successful digital projects.