Take a journey through the design of Quantock’s Flying Hopsman

Quantock Brewery, home to many of Somerset’s finest craft beers, have added a very special drink to their range. Flying Hopsman, produced in conjunction with West Somerset Railway, is a Special Edition Ale and has been brewed as a limited edition collector’s item.

The brewing of this malty ale prompted Quantock Brewery Director Cheryl Ford to ask LemonTop Creative, the brewing industry’s leading design agency and experts in brewery and bottle branding, to produce a very special label for this extremely exclusive beer. Cheryl wanted the label and accompanying promotional literature to be in the Quantock style but to be themed around the sights, sounds and emotions of the West Somerset Railway.

The creative team at LemonTop produced a series of beautiful and emotive train illustrations that would immediately appeal to anyone associated with the railway industry. Cheryl chose the illustration she liked so LemonTop went to work with their usual vigour and created a stunning and distinctive label along with a full series of promotional items. Labels, leaflets & posters were all designed along the same theme as well as Social Media ads and graphics. The brewery ended up with a stunning range of items they are extremely proud of.

Quantock Director Cheryl explained the thoughts around the production of this very special ale. “We’ve worked with our friends at West Somerset Railway on a series of promotional and PR events this year so we thought, as a special thank you, we would brew a beer that would appeal directly to them. The beer itself is a full bodied and malty ale with a dry finish and a fruity aroma. At 3.8% ABV it’s a beer that can be enjoyed on it’s own or with a variety of different foods without leaving too much of an aftertaste. LemonTop Creative have helped us with the design. The team at the brewery are always impressed with their creativity and I think they have surpassed our expectations with this one. It’s a beautiful and fitting design for a very special beer.”

As with all Quantock beers, Flying Hopsman was produced using traditional craft brewing techniques and all the raw materials were sourced locally wherever possible. As a small family run brewery, Quantock can always place the emphasis on consistency and quality. The resulting beer is a welcome addition to a highly successful Quantock Brewery range and will appeal to the hidden railway enthusiast in us all. The brewery are very proud of the finished beer and will be stocking their Tap House and online shop with the Flying Hopsman very soon. Keep an eye out for this very special collector’s edition beer.

2017-10-13T16:27:38+00:00 October 5th, 2017|Blog, Creative, Design, News, Our Clients News|Comments Off on Take a journey through the design of Quantock’s Flying Hopsman

About the Author: