Purity Launch Saddle Black

We’ve recently been working with Purity Brewing Co on the digital side of their business but more about that soon as this post is about the new beer that they’ve launched so we thought we’d share it with you as part of a new series about our clients.

Purity Brewing Co. releases its first black craft beer

Purity Brewing Co. has announced its first ever black craft beer, Saddle Black, a full-flavoured black beer, dedicated to cyclists and available in cask from the end of November until March 2014. Saddle Black is made using smoked, chocolate and black malts and New World hops Chinook and Cascade. Together these create a well-rounded beer at 5.1 abv with aromas of citrus, chocolate and espresso.

The official Saddle Black launch will be held at the iconic real ale pub The Wellington in Birmingham and will see the cycling theme complemented by bespoke Brooks England¹ leather saddles embossed with the Purity Brewing Co. logo. The handmade saddles will be displayed on branded Pashley bicycles, as a tribute to cycling around the UK. Based in Stratford-on-Avon, Pashley Cycles have been producing cycles since 1926 and are working with Purity to provide limited edition bikes as consumer prizes.

Paul Halsey, MD of Purity Brewing Co. comments: “As a keen cyclist, I wanted to create a beer dedicated to the British cycling community and as a celebration of the craft that goes into making both beer and bicycles. Brooks England and Pashley Cycles are long established West Midland companies at the forefront of their trade and we saw a synergy between their passion and craftsmanship and our values.

“This is the first of many seasonal beers that we hope to release. It is made possible by our new semi-automated Braukon brewing system, which allows us to produce the equivalent of 140,000 pints of beer a week, a 150% increase compared to the facility it replaced.”

Saddle Black can be paired with high flavour, tangy hard cheeses such as Black Bomber cheddar. It also suits rich chocolate puddings, chocolate cake, tarts and tortes.

Available to pubs, bars, restaurants and cafés in nine gallon firkins* from the end of November 2013. Please contact Claire James and Chris Hancock at Purity Brewing Co. on +44 (0) 1789 488007 or email sales@puritybrewing.com to order this limited edition beer.

If you’d like more info you can visit the Purity website, follow them on Twitter or like them on Facebook.

Share This Post...

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on google
Google+

RELATED POSTS >

Park Benches

How to adapt in a crisis?

In the midst of the Coronavirus crisis, being adaptable means you’re better able to handle any changes in your life. Here are 6 characteristics of people with high levels of ‘Adaptability’. How many can you see in yourself?

Read More >
Artist Sketch Book

The artist and the coffee shop

“The Artist and the Coffee Shop” is one of those stories that always sticks in my mind so I decided to share it and hope it shows how creative advertising can help you rise above your competitors.

Read More >
LemonTop BFBi Top Talk Webinar

Top Talk Episode 1

The online Q&A webinar Top Talk went out last Tuesday (watch it here) and we were pleasantly surprised how smoothly it went and how well received the first episode was. 

Read More >

LemonTop Limited

The Work Place
Heighington Lane
Aycliffe Business Park
Newton Aycliffe
Co. Durham
DL5 6AH
United Kingdom (UK)

Tel: 01325 311177

Email: hello@lemontopcreative.com

Awards & Nominations

Associations

SIBA Members since 2013

Funding Available

NEBSF Funding Available

We are a registered provider for NBSL’s North East Business Support Fund helping businesses to improve their competitiveness. Find out more at https://nbsl.org.uk/nebsf

© Copyright 2012 - 2020 | LemonTop Limited. All rights reserved. | Company No: 07974712 | VAT: 131 1792 40