Hardknott Brewery have recently created Peat Souper in a new collaboration project with six of its brewing friends. The “Fuller’s and Friends” project has seen Hardknott team up with Fuller’s Brewery, Cloudwater Brew Co, Fourpure Brewing Co, Marble Beers, Moor Beer Co and Thornbridge Brewery to create six new collaboration beers packaged together as a Fuller’s six pack which will be exclusive to Waitrose within the grocery market.
From the beginning of the collaboration, Hardknott’s Dave Bailey wanted LemonTop Creative to be involved in the design of his bottle. LemonTop are renowned throughout the brewing industry as the beer branding experts. Working in Tandem with Dave and Fuller’s global ambassador, John Keeling, LemonTop created a number of designs to choose from, adhering to Fuller’s design brand guidelines. This ensured Hardknott’s bottle would seamlessly fit into the range of 6 bottles being produced for the collaboration.
The final design was a combination of London skyline and Cumbrian hills, representing the collaboration, yet still basing the imagery and colour theme around the Hardknott brand and associated imagery.
Peat Souper, a peated malt brew, brought yet another quality beer into the Hardknott range and allowed LemonTop’s creative team to expand on the already successful Hardknott brand.
The idea came from Dave’s knowledge of history. He explained “A lot of people learn at school that Pea Soup Fog, also known as London Particular or London Fog, was a historical smog that plagued London. Because we were working with Fuller’s from London, it seemed quite apt to make the historical reference with our beer. I wanted the name to be a play on words but also something that wouldn’t be lost on people outside of London. Hence the name Peat Souper for our peated malt beer. For the design and look of the label, I wanted LemonTop to do what they do best, and to merge the image of London with our own area in the hills of the Lake District. As they always do, the creative team at LemonTop captured my imagination with a refreshingly simple yet highly effective graphic image.”
The beer itself was quite a triumph for the Hardknott brewery team, as they created a highly original yet authentic tasting Porter. For a taste of the past, Hardknott used peated malt and a trio of classic English hops – Bramling Cross, Sovereign and First Gold – to craft a delicious, chocolatey Smoked Porter that evokes the classic London beers of the 18th century.
Both Dave and John, from Fuller’s, were delighted with the final product and, along with LemonTop, are looking forward to the next successful collaboration.