We’ve recently been working with Purity Brewing Co on the digital side of their business but more about that soon as this post is about the new beer that they’ve launched so we thought we’d share it with you as part of a new series about our clients.
Purity Brewing Co. releases its first black craft beer
Purity Brewing Co. has announced its first ever black craft beer, Saddle Black, a full-flavoured black beer, dedicated to cyclists and available in cask from the end of November until March 2014. Saddle Black is made using smoked, chocolate and black malts and New World hops Chinook and Cascade. Together these create a well-rounded beer at 5.1 abv with aromas of citrus, chocolate and espresso.
The official Saddle Black launch will be held at the iconic real ale pub The Wellington in Birmingham and will see the cycling theme complemented by bespoke Brooks England¹ leather saddles embossed with the Purity Brewing Co. logo. The handmade saddles will be displayed on branded Pashley bicycles, as a tribute to cycling around the UK. Based in Stratford-on-Avon, Pashley Cycles have been producing cycles since 1926 and are working with Purity to provide limited edition bikes as consumer prizes.
Paul Halsey, MD of Purity Brewing Co. comments: “As a keen cyclist, I wanted to create a beer dedicated to the British cycling community and as a celebration of the craft that goes into making both beer and bicycles. Brooks England and Pashley Cycles are long established West Midland companies at the forefront of their trade and we saw a synergy between their passion and craftsmanship and our values.
“This is the first of many seasonal beers that we hope to release. It is made possible by our new semi-automated Braukon brewing system, which allows us to produce the equivalent of 140,000 pints of beer a week, a 150% increase compared to the facility it replaced.”
Saddle Black can be paired with high flavour, tangy hard cheeses such as Black Bomber cheddar. It also suits rich chocolate puddings, chocolate cake, tarts and tortes.
Available to pubs, bars, restaurants and cafés in nine gallon firkins* from the end of November 2013. Please contact Claire James and Chris Hancock at Purity Brewing Co. on +44 (0) 1789 488007 or email firstname.lastname@example.org to order this limited edition beer.