Introduction
Exit 33 Brewing is a small, independent brewery that embraces innovation without being overly traditional. When they approached LemonTop, they sought a complete brand identity created from the ground up.
The Challenge
Exit 33 needed a fresh look that would capture their unique personality and appeal to craft beer lovers. At the same time, the identity had to be flexible enough to work across various materials — from digital platforms to physical merchandise.
Our Approach
First and foremost, we focused on designing a logo that reflected the brewery’s modern yet approachable vibe. This became the cornerstone of their new identity.
Next, we extended the design system to pump clips, beer mats, and bar runners — essential tools for visibility in pubs and bars. We made sure each item maintained a consistent style, strengthening brand recognition.
Furthermore, we created merchandise including t-shirts that allowed fans to wear their passion for Exit 33.
To support their sales and marketing efforts, we developed product sheets that clearly presented each brew’s story and characteristics.
Finally, we built a sleek, user-friendly website that showcased the brewery’s story, products, and events, providing an easy way for customers to connect and stay updated.
The Outcome
By crafting a full suite of branded materials, we helped Exit 33 Brewing establish a strong, memorable presence in the competitive craft beer market. The cohesive identity not only attracted new customers but also fostered loyalty among existing fans.
Conclusion
Ultimately, the project demonstrated how a well-thought-out, consistent brand identity can elevate a brewery’s profile. Exit 33 Brewing now stands out with a fresh, authentic image that supports their growth ambitions.