We all love beer, but what makes us choose one product from another? Is it the style? Is it the taste? Well, you may be surprised to know that one third of consumer decision making is based on the product packaging.

Download a beautifully designed and illustrated Adventure Guide & Map. LemonTop were tasked with creating a new series of walking maps which would engage with families and encourage them to explore and discover all the great things the Brightwater area has to offer.

Here at LemonTop we have been thinking about how brands that identify and deploy archetypes as part of their branding strategy create more meaningful connections