Kelchner Brewery, based in Ampthill, asked us to create a brand identity for the brewery they had just bought. The brewery was previously known as Ampthill Brewery, but they wanted to inject a little personality into the project and thought a new and fresh approach to the name of the brewery was needed. Putting the partners names together gave them the Kelchner name, a memorable, yet distinctive and unique name that put the foundations of the brand firmly into place. The branding design needed to carry on this distinctive theme and be a modern, colourful representation without straying too far from the brewery’s rich history.