Your branding is more than just a logo
Your branding is much more than the name or images used to represent your company. Of course, all brands need a logo, a colour pallet, a slogan and an associated URL, but that’s not what your brand is.
Your branding is the personality of your product, service, and company. It brings about various feelings when your customers interact with it or think about it, ultimately leaving a lasting impression on them. A good brand maintains positive feelings and results in loyal customers. Simply put, your brand is your pledge, your assurance, and your commitment to your customer.
It tells them what they can expect from your company, and it differentiates the services your company offers from that of your competitors. Get your branding right and you can establish a significant and differentiated presence in the market that attracts and retains loyal customers.