We are a registered provider for NBSL’s North East Business Support Fund helping businesses to improve their competitiveness. Find out more at https://nbsl.org.uk/nebsf
Brand development is much more than the name or images used to represent your company. Of course, all brands need a logo, a colour palette, a slogan and an associated URL, but that’s not what your brand is. Your branding is the personality of your product, service, and company. It brings about various feelings when your customers interact with it or think about it, ultimately leaving a lasting impression on them. A good brand maintains positive feelings and results in loyal customers. Simply put, your brand is your pledge, your assurance, and your commitment to your customer. It tells them what they can expect from your company, and it differentiates the services your company offers from that of your competitors. Get your brand development right and you can establish a significant and differentiated presence in the market that attracts and retains loyal customers.
At LemonTop we always look at your brand development as something that lives and grows. As the target audience responds to it, your brand becomes an ever-changing entity, growing and merging with its environment. As a result we have become specialists in creating brand identities and managing brand systems for SMEs and drinks companies worldwide. Our creative team conceive more than just your visual identity. We create and develop a cohesive brand system that spans across all media. We begin by working closely with you, your business and your customers. It’s how we work out exactly what your business is all about. This leads to an entire brand system that’s powerful, engaging, and inspirational on every level. #happyaslarry
The Challenge: LiveBrew asked us to create a brand that was different, unique and steered away from the traditional look of a brewery brand, yet
The Challenge: It was from the feelings at the end of a day spent together, and the relaxed, contented atmosphere of a warm summer evening
The Challenge: Quantock Brewery recently invested in a brand new, UK-manufactured canning line to give the team greater flexibility to bring to market new beers
The Challenge: Acquiro was formed from a belief that online marketing doesn’t have to be done a certain way. Founded by marketing experts with
The Challenge: AV Dawson are a fast growing, forward-thinking company and wanted a new and improved website to reflect this. From the very outset, AV
The Challenge: It all began in August 2019, when a family holiday in Western France unexpectedly started the wheels turning towards the start of a
Having completed you brand development you will now have your Brand Guidelines, outlining your company philosophy and determining the basis for all company interactions. They establish the rules for creating and bringing together an identifiable and unified company image. Brand Guidelines should create a culture that people want to buy into. They establish the image, tone of voice and personality of your business, and dictate how your customers, employees and investors view your company.
Brand Guidelines will ultimately establish:-
Brand Identity
Creating a presence
Establishing a personality
Giving a voice
Inspiring company culture
Brand Strategy
Improving awareness
Building credibility and trust
Increasing value
Inspiring loyalty
Brand Positioning
Developing a USP
Instilling a promise
Engaging an audience
Emotionally connecting
The Work Place
Heighington Lane
Aycliffe Business Park
Newton Aycliffe
Co. Durham
DL5 6AH
United Kingdom (UK)
Tel: 01325 311177
Email: hello@lemontopcreative.com
We are a registered provider for NBSL’s North East Business Support Fund helping businesses to improve their competitiveness. Find out more at https://nbsl.org.uk/nebsf
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