The most powerful way to engage with audiences has been via TV commercials with their professional production, scripts and delivery. Many companies are now embracing these commercial as web video advertising. They are created the same way and quality but now deliver a powerful message online without have to view lots of pages.
From the 21st April 2015 Google will base it’s ranking factor algorithm to include the mobile friendliness of your website. The websites who have set up Google Webmaster Tool should have received an email report with the subject “Fix mobile usability issues found on ”.